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Microsoft: The Apex Predator

Most people who follow games know that Microsoft, the recent apex predator of games, has been on a buying spree. They have been bolstering their portfolio to flesh out what they have to offer for their Game Pass service. In the beginning they started small but in recent months the purchases have been getting bigger and bigger. When it was announced that they had purchased Activision Blizzard to the tune of about $70 billion it gave me pause.

Microsoft: The Apex Predator
That’s a lot of big names

I love my Xbox and I am a devout Game Pass subscriber but the purchase announced in January made me wonder about the future of the industry. Microsoft just purchased “the” largest or one of the three largest video game publishers in the world. It is akin to Apple purchasing AMD or Intel. It is a huge purchase that has ramifications across the gaming spectrum.

After I heard the news, I wondered if the console wars had effectively been turned into a battle of East vs. West. Microsoft is working hard to gobble up all of the western developers in the Americas and Europe. Sony and Nintendo are left in Japan trying to hobble to keep up. I’m sure that Nintendo, as always, will be able to sit in their corner and bring in a tidy profit for their shareholders but Sony, who has been the king for so long, has been lagging behind recently. Their subscription service, while amazing in this author’s opinion, just can’t hold a candle to Xbox’s Game Pass.

It was announced this week that Sony had acquired Bungie but Bungie would continue to make games for all platforms. There are rumors that Sony has some other acquisitions that it wants to proceed with in the coming months. If this is true, can Sony keep up with Microsoft. Who knows?

It’s a start

I think the first thing Sony needs to do is get as many people as possible moved over to their PlayStation Now service. Microsoft did this by combining their Xbox Live service and their Game Pass service into a combo and then throwing the Xbox Live service out the window. PlayStation needs to look into doing the same thing with their services.

I pay for both PlayStation Plus and PlayStation Now. I picked up PlayStation Now a few years ago on sale at a criminally low price so I am set up with that service for the next few years. I think for PlayStation 5 customers they need to get them started on a combined service as soon as possible. The fact is that people don’t want to be double billed by a company for something that they could provide for one price. And Microsoft proved that it doesn’t even matter if that price is high than they were originally paying, as long as the value is there.

Sony has been making some small acquisitions but overall Sony, not PlayStation, as a company just can’t compete because it’s business isn’t as healthy as Microsoft’s overall. Many of the various departments within Sony are not holding up against competitors which means that the PlayStation division doesn’t have as much money to throw at growing their business.

How will Sony keep up with Microsoft?

I believe that Japanese companies will band together to support Sony as a way to fend off Microsoft’s encroachment into their territory. Microsoft has always had a hell of a time getting the Xbox to make any headway in Japan and even with Game Pass, Japanese gamers haven’t gotten on board with the insane value that Game Pass provides. (Japanese Netflix also lags behind America because that isn’t how Japan watches TV usually.)

The Bungie acquisition looks good on paper to shareholder but overall it doesn’t give me hope that Sony is taking these moves by Microsoft as seriously as they need to be. I want to see a strong video game industry and moving towards services instead of boxes is where the industry is heading without question. We need Sony to step it up and become the HBO Max of video game services to Microsoft’s Netflix to keep this whole thing interesting. Right now Sony is looking more like Crackle. If that reference is still applicable in this day and age.

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PlayStation 5 is Making Some Tweaks to It’s Menu

It’s been announced recently that Sony has made some changes to their PlayStation Store as well as a big overhaul of their UX. Today, Senior Vice President of Platform Planning & Management, Hideaki Nishino announced some of those changes in a video posed to YouTube.

Things are looking good with the new PS5.

For those of us who have never been fans of the cross-media bar, it seems we will have to continue to live with it for the time being. I do like that they have split the games and media into two different realms. I always thought the apps area on the PS4 wasn’t very well planned out and slow.

Cards are the new hottness

The biggest feature that they talked about were the cards. The cards look really helpful. I love the idea of including time to completion on different activities in game. These companies are compiling infinite amounts of data on how we as players play, I am happy that they are now turning that data into something that is useful to us.

The potential of including guides from developers is huge. I’m not sure if this is something developers will need to put together themselves or if they could just use the information from the community. I’m sure that would take the pressure off of the developers and allow the community to make their own guides. People could up-vote the most helpful guides and those would be the featured guides. I’m sure there is potential for penises which may be the reason for making this a walled garden. I worry that if it’s just left up to the developers to implement these guides that the feature will be a wasteland before too long.

The sharing functionality hasn’t changed that much at first glance. I’m sure that I will use it about as much as I use it now.

I am glad that they are including voice support in the UX with a microphone in the controller. I use voice support on my phone and it has become invaluable so I can see how it could increase my use of the message system in the PlayStation community.

PlayStation will include the ability to pin media to corners of the players screen so they can watch their friends streams. The Xbox One included the One Guide which allowed players to view Netflix or other apps in a small window on one end of the screen.

White is not the new black

Sony has revealed the last piece of the puzzle and I think convinced a lot of people to make a PlayStation purchase. The new UX has plenty of other secrets for us but we’ll probably have to wait for November 12th when the PlayStation 5 debuts.

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Parsec – Add Ubiquitous Star Wars Reference Here

I’m a little late to the Parsec party it seems. I just heard about this service recently and I tried it out this weekend and I’m impressed with what I saw. By all accounts, it seems like they have done the impossible and brought latency down to an almost imperceptible number for both users and game creators. Parsec might be the key to making cloud gaming mainstream.

One night while on a hacker forum, Parsec’s founder learned about a new way of bringing down latency by using only the GPU. They set out to try it themselves. In the beginning, the latency was still not good enough for twitch shooters and fighting games but as they continued to work on it and were able to get the latency down to under 10/ms. Of course, once we start adding in networks, home routers, and so many other kinds of things that number doesn’t stay that low but it seems that Parsec is the real deal and they have made something that works right now. Video game developers started taking notice of Parsec because of what they have been able to produce.

In early August it was announced that Ubisoft would be partnering with Parsec for a long term deal. Parsec was able to ingratiate themselves with Ubisoft after they helped power their demos for Assassin’s Creed Valhalla and Watch Dogs: Legion for over 1,000 media professionals. The demos must have gone well because Ubisoft seems to be teaming up with Parsec for the long haul. It doesn’t hurt that, as a platform holder with a new gaming service Uplay+, Ubisoft wants to throw their hat into the ever-growing pool of cloud based companies.

Cloud gaming is here to stay. It seems like every company is stepping into the ring to show off a bit of what they have in store. Google’s Stadia didn’t start well but cloud gaming isn’t something that we need right now, it’s something we’ll need in a few years and companies need to be getting it right for when that happens.

Amazon Luna is poised to launch soon and I’m sure that they are watching this very closely since Parsec is using Amazon Web Services to host their technology. Microsoft has X-Cloud and PlayStation has their PlayStation Now (Gaikai) service. Each of those companies may be wondering if Parsec can make the same magic happen using Microsoft Azure. Both of those services are using Azure for their cloud based services.

Parsec has split their business two ways that may be very beneficial. First, they are going after the content producers like Ubisoft to show off how those companies can’t live without Parsec. Game makers can add Parsec’s SDK to their games. Second, they are also going after the users, people playing at home with their friends, right now with their app. Video game players can use that app to play in a lag-free environment with friends or even with matched players.

The app gives players a way to play co-op games with very low latency. One person starts a game as a host and then someone joins that game. I tried the service out and here is what I have to report.

I tried running Burnout Paradise from my friend’s computer. I live in Japan and he lives in Omaha, Nebraska. The video had a lot of artifacting, the audio levels were going in and out at a specific interval of every second or so, and the gameplay was perceptively lagged. I ended up quitting pretty quickly after having gotten it booted up because it wasn’t a great experience.

The next game that I tried was King of Fighters. This time I started it up and let my friend share with me. We were both able to get things running and he said that the game did not look bad on his end. The lag was a lot better for that game.

I will say that I have a 2GB connection and he has a 500mb connection. There was also an ocean of distance between us and have the distance across the United States. But, after factoring all of that nonsense in I still think that Parsec has done something amazing for streaming. I will do some more testing this week and I’ll either update this article or write another one with my thoughts on the service.

The name Parsec is being spoken with near-godlike reverence when it comes to playing games online. That means whenever one of these companies ends up swooping up Parsec, that company is going to be purchasing some very good word-of-mouth from users but also names like Ubisoft, Samsung, and HP who have also used their technology. I’m excited to see how fast cloud gaming can become and it looks like Parsec might be one of the companies who brings us to the finish line.

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PlayStation Awards 2017

I’ve been making my way through old Famitsu magazines that I’ve bought and I’m going to start translating some of the articles here.

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There hasn’t been a “Double Platinum Prize” since 2011. At this year’s PlayStation Awards the gorgeous “Double Platinum Prize” and “Platinum Prize” will be awarded. Let’s see what kind of event took place.

November 30 – Shinagawa, Tokyo – At this year’s PlayStation Awards, many video game creators and people involved with the video game industry came together for this event. The PlayStation debuted in 1994 and since the following year there has been a PlayStation Awards ceremony in Japan. This is the 23rd year for this show. It’s been established that at the end of the year there will be an awards show. As always, Sony Interactive Entertainment Japan Asia wants to recognize the biggest hits for PlayStation in the region but also show off the fantastic line-up of PlayStation 4 games. The 2011 “Quadruple Platinum Prize” for Monster Hunter Portable 3rd which has become the “Double Platinum Prize” has finally returned to the stage. This year 24 games have been awarded 34 different prizes.

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The Double Platinum Prize (over 2 million sold) winner was Minecraft. Paddy Burns CEO of 4J Studios and Noma Yutaka senior producer at Microsoft Japan were on hand to accept.

The Platinum Prize (over 1 million sold) winners were Grand Theft Auto V, Final Fantasy XV, and Dragon Quest XI: Echos of an Elusive Age. Rockstar games general manager of Rockstar international Neil Stephen showed up for GTAV. Director of Square-Enix Tabata Hajime and producer at Square-Enix Hashimoto Shinji accepted for Final Fantasy XV. Game designer and scenario writer Hori Yuji, Square-Enix director Uchigawa Takeshi, and Square-Enix producer Okamoto Hokuto received the award for Dragon Quest XI.

The Gold Prize (over 500 thousand sold) winners were Uncharted Collection, Rainbow Six: Siege, FIFA 17, Battlefield 1, Call of Duty: Infinite Warefare, Yakuza 6, Resident Evil 7, Nioh, Nier:Automata, Horizon Zero Dawn, and FIFA 18

The PlayStation Network Awards (which are the top three sellers between Oct. 1, 2016 and Sept. 30, 2017) winners were Phantasy Star Online 2, Rainbow Six: Siege, and FIFA 17.

The PlayStation VR prize (top three sellers between the same dates above) were Resident Evil 7, Farpoint, and Summer Lesson: Allison Snow.

The Indie(s) and Developer prize (top three sellers between the same dates above) Fushigi no Gensokyo TOD Reloaded, 3on3 FreeStyle, and UNDERTALE.

The Users’ Choice prizes went to Battlefield 1, Final Fantasy XV, Resident Evil 7, Nioh, Nier:Automata, Horizon Zero Dawn, Persona 5, Ys 8: Lacrimosa of DANA, Dragon Quest XI, and Uncharted: The Lost Legacy

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Phil Spencer and Xbox One: Put Up or Shut Up

Xbox head Phil SpencerXbox head Phil Spencer has spent a lot of time trying to silence Xbox’s detractors but with Xbox One’s third month on top of Sony in NPD console sales it looks like Spencer’s approach is panning out for Redmond.

When Spencer entered the doors at Xbox’s headquarters in Redmond, WA he was putting out a lot of fires and he needed to change consumer perceptions about Microsoft’s Xbox One platform which didn’t debut well compared to the Playstation 4. He has done a lot for consumers since he started at Microsoft, but what he has done to internal Xbox team perceptions might prove to be his biggest coup. From the outside, at least, it looks like Spencer’s reign at Xbox has done wonders since the turbulent launch of the system.