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Microsoft: The Apex Predator

Most people who follow games know that Microsoft, the recent apex predator of games, has been on a buying spree. They have been bolstering their portfolio to flesh out what they have to offer for their Game Pass service. In the beginning they started small but in recent months the purchases have been getting bigger and bigger. When it was announced that they had purchased Activision Blizzard to the tune of about $70 billion it gave me pause.

Microsoft: The Apex Predator
That’s a lot of big names

I love my Xbox and I am a devout Game Pass subscriber but the purchase announced in January made me wonder about the future of the industry. Microsoft just purchased “the” largest or one of the three largest video game publishers in the world. It is akin to Apple purchasing AMD or Intel. It is a huge purchase that has ramifications across the gaming spectrum.

After I heard the news, I wondered if the console wars had effectively been turned into a battle of East vs. West. Microsoft is working hard to gobble up all of the western developers in the Americas and Europe. Sony and Nintendo are left in Japan trying to hobble to keep up. I’m sure that Nintendo, as always, will be able to sit in their corner and bring in a tidy profit for their shareholders but Sony, who has been the king for so long, has been lagging behind recently. Their subscription service, while amazing in this author’s opinion, just can’t hold a candle to Xbox’s Game Pass.

It was announced this week that Sony had acquired Bungie but Bungie would continue to make games for all platforms. There are rumors that Sony has some other acquisitions that it wants to proceed with in the coming months. If this is true, can Sony keep up with Microsoft. Who knows?

It’s a start

I think the first thing Sony needs to do is get as many people as possible moved over to their PlayStation Now service. Microsoft did this by combining their Xbox Live service and their Game Pass service into a combo and then throwing the Xbox Live service out the window. PlayStation needs to look into doing the same thing with their services.

I pay for both PlayStation Plus and PlayStation Now. I picked up PlayStation Now a few years ago on sale at a criminally low price so I am set up with that service for the next few years. I think for PlayStation 5 customers they need to get them started on a combined service as soon as possible. The fact is that people don’t want to be double billed by a company for something that they could provide for one price. And Microsoft proved that it doesn’t even matter if that price is high than they were originally paying, as long as the value is there.

Sony has been making some small acquisitions but overall Sony, not PlayStation, as a company just can’t compete because it’s business isn’t as healthy as Microsoft’s overall. Many of the various departments within Sony are not holding up against competitors which means that the PlayStation division doesn’t have as much money to throw at growing their business.

How will Sony keep up with Microsoft?

I believe that Japanese companies will band together to support Sony as a way to fend off Microsoft’s encroachment into their territory. Microsoft has always had a hell of a time getting the Xbox to make any headway in Japan and even with Game Pass, Japanese gamers haven’t gotten on board with the insane value that Game Pass provides. (Japanese Netflix also lags behind America because that isn’t how Japan watches TV usually.)

The Bungie acquisition looks good on paper to shareholder but overall it doesn’t give me hope that Sony is taking these moves by Microsoft as seriously as they need to be. I want to see a strong video game industry and moving towards services instead of boxes is where the industry is heading without question. We need Sony to step it up and become the HBO Max of video game services to Microsoft’s Netflix to keep this whole thing interesting. Right now Sony is looking more like Crackle. If that reference is still applicable in this day and age.

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PlayStation 5 is Making Some Tweaks to It’s Menu

It’s been announced recently that Sony has made some changes to their PlayStation Store as well as a big overhaul of their UX. Today, Senior Vice President of Platform Planning & Management, Hideaki Nishino announced some of those changes in a video posed to YouTube.

Things are looking good with the new PS5.

For those of us who have never been fans of the cross-media bar, it seems we will have to continue to live with it for the time being. I do like that they have split the games and media into two different realms. I always thought the apps area on the PS4 wasn’t very well planned out and slow.

Cards are the new hottness

The biggest feature that they talked about were the cards. The cards look really helpful. I love the idea of including time to completion on different activities in game. These companies are compiling infinite amounts of data on how we as players play, I am happy that they are now turning that data into something that is useful to us.

The potential of including guides from developers is huge. I’m not sure if this is something developers will need to put together themselves or if they could just use the information from the community. I’m sure that would take the pressure off of the developers and allow the community to make their own guides. People could up-vote the most helpful guides and those would be the featured guides. I’m sure there is potential for penises which may be the reason for making this a walled garden. I worry that if it’s just left up to the developers to implement these guides that the feature will be a wasteland before too long.

The sharing functionality hasn’t changed that much at first glance. I’m sure that I will use it about as much as I use it now.

I am glad that they are including voice support in the UX with a microphone in the controller. I use voice support on my phone and it has become invaluable so I can see how it could increase my use of the message system in the PlayStation community.

PlayStation will include the ability to pin media to corners of the players screen so they can watch their friends streams. The Xbox One included the One Guide which allowed players to view Netflix or other apps in a small window on one end of the screen.

White is not the new black

Sony has revealed the last piece of the puzzle and I think convinced a lot of people to make a PlayStation purchase. The new UX has plenty of other secrets for us but we’ll probably have to wait for November 12th when the PlayStation 5 debuts.

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Microsoft Finally Has a Reason to be on the Front Page Again

crossed out kinectMicrosoft came out with a bevvy of news today. Not only will they be releasing a $399 version of the Xbox One without the Kinect peripheral, but they have been restructuring their Xbox Live Gold membership program in some interesting ways.

First, Microsoft has announced that it’s “popular” Games with Gold program on the Xbox 360 will be coming to Xbox One. Microsoft, a company who loves touting it’s numbers, announced that their Games with Gold program has had “over 12 million people” download their Games for Gold games, “resulting in nearly 200 million hours of free fun playing Games with Gold titles.” I think the PR guys splooged in their pants with that sentence. 

phil spencer laughingThe blog post which probably wasn’t written or published by Microsoft’s Phil Spencer detailed that access to the “free” games would be “subscription-based,” putting Games with Gold in line with the Playstation Plus program. Basically, if you aren’t paid up on your subscription, you won’t be able to access these game anymore. 

Next, Gold members will get exclusive discounts on games through their terribly named “Deals with Gold” program. This program will give Gold members savings up to 50 – 75 percent off games. This is another program that Playstation Plus currently offers, sans the stupid name.

Finally, literally, FINALLY! Microsoft users will be able to access Netflix, HBO Go, and many other apps without having to go through the Xbox Gold pay-wall. This is great news for those Microsoft users who don’t have Gold but want access to these services gratis. This change to their Xbox service is the most insignificant (in terms of implementation), yet it is the most brain-dead in terms of customer service. Microsoft should have ended this long ago.

an xbox logo in MinecraftIt has been awhile since Microsoft has had anything interesting to say, in my book. It has been said over-and-over but they have been struggling this generation – much like Sony struggled at the beginning of the last generation. Hopefully, these changes to their business plan will help them in the coming months.