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Executive Decision – Battlefield 2042 Launch

I found myself laughing a bit at the news released last week from the EA internal Town Hall meeting concerning Battlefield 2042. EA finally placed some blame concerning their release of the latest installment of the Battlefield franchise. In true upper management fashion, the blame was placed on decisions and not on those who made those decisions. It is also worth noting that there is nothing said about whether they should have held the game back to iron out the issues that led to the bad launch.

Is Frostbite Part of the Change?

The town hall style meeting didn’t only deal with Battlefield 2042 but none of the rest of the news was leaked to my knowledge. The executives didn’t just point out the issues with the game but they also spent time talking about where the game is going and the future of the series. It seems like they still do believe in this iteration of the game and the franchise as a whole which is heartening.

The meat of the leaks all came from the mouth of Laura Miele, EA’s Chief Studios Officer. She pointed out that EA and many instances of hits and misses (we are looking at you Andromeda). She pointed at the launch of Battlefield 2042 as one of the things they can chalk up to a miss.

The Frostbite engine seems to be something that is on the chopping block for the studio as they start moving some development back over to Unreal. Frostbite was the engine that was poised to take EA into the future. It was also one of the reasons they touted for buying DICE. The problem is that Frostbite is an older engine that is notoriously difficult to work with especially for facial reactions that are so important in action games. It works great if you are making games that have gorgeous environments where you are shooting people that are covered nearly head to toe in gear but not so much when you want to see subtle changes in expression.

The Future of Gaming Might Be Going Back to Unreal

Miele commented that the studio basically needed to go back and update the existing Frostbite engine so, according to her, it was like building an engine from the ground up.

Another reason for the subpar launch was the global pandemic which hit during the halfway point in the project. We can all understand why this caused such havoc for the development of the game. Nobody would hold EA to the flame because a global pandemic caused issues for a multinational corporation that needs to share large assets across the world and managing teams across time zones and local laws. There was a lot that went into making this game during that time and we all feel for the team and the hard work that went into making the game that they did. But, players don’t need to forgive management for digging their heels in and deciding not to delay the game, which leads nicely into the final point.

The game had an unprecedented number of bugs. Miele stated that the team got a lot of feedback about bugs and other areas of the game that weren’t up to DICE standards according to players but it seems like they focused on the positive feedback from players who told them “Battlefield is back.” The game ended up releasing with a Day 0 and Day 1 patch but the experience was still too buggy to be considered a 1.0 game.

The final reason she gave for Battlefield 2042’s rocky launch was Halo Infinite. She compared the much anticipated free-to-play shooter to Battlefield 2042 saying, “[Battlefield 2042] was not favorable because Halo Infinite was a very polished title whereas Battlefield 2042 contained bugs and wasn’t as polished.”

Bout to Drop on Some Battlefield Players

I feel like this is a quote that is going to follow her around for a while but that doesn’t mean that it isn’t true…mostly. Halo Infinite also had a lot of bugs holding it back but overall it did feel more polished than Battlefield 2042 because of the historic number of bugs in a Battlefield game.

It is totally understandable that a game of this size and scale would have issues being developed in the middle of a pandemic. What is unforgivable is the studio’s decision to hold to their launch date. The executive team at EA could have taken these factors under consideration and delayed the launch of their game. They could have fixed the unprecedented number of bugs. They could have also given their game a little bit of breathing room from the launch of Halo Infinite.

I was really excited for Battlefield 2042 because I haven’t played a Battlefield game since Battlefield 4. When I played the game on my aging PC during the beta tests, not only the bugs but the technical requirements left me struggling with the game even on the lowest settings. I could have played the game on my last generation consoles but that would have been a stunted experience because of the limited player counts.

I did end up playing the game on my PC after the launch for a few hours because I had access because of the 10 hour free trial on Game Pass. While it did play better than during the launch, there were tons of bugs and performance issues that might have been happening because of my PC or because the game itself was buggy so it just turned into a bad experience overall and it soured me on the game. I would like to go back to it at some point in time but being unable to get my hands on a new console or a new GPU at this time also keeps me from going back to check things out.

I hope that EA learns from this experience. I hope that investors learn that bad decisions can be made by teams and executives alike and I think the worst decisions made for Battlefield 2042 were made by the people who sit a long table and not by those who sit in front of computer screens.

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Microsoft: The Apex Predator

Most people who follow games know that Microsoft, the recent apex predator of games, has been on a buying spree. They have been bolstering their portfolio to flesh out what they have to offer for their Game Pass service. In the beginning they started small but in recent months the purchases have been getting bigger and bigger. When it was announced that they had purchased Activision Blizzard to the tune of about $70 billion it gave me pause.

Microsoft: The Apex Predator
That’s a lot of big names

I love my Xbox and I am a devout Game Pass subscriber but the purchase announced in January made me wonder about the future of the industry. Microsoft just purchased “the” largest or one of the three largest video game publishers in the world. It is akin to Apple purchasing AMD or Intel. It is a huge purchase that has ramifications across the gaming spectrum.

After I heard the news, I wondered if the console wars had effectively been turned into a battle of East vs. West. Microsoft is working hard to gobble up all of the western developers in the Americas and Europe. Sony and Nintendo are left in Japan trying to hobble to keep up. I’m sure that Nintendo, as always, will be able to sit in their corner and bring in a tidy profit for their shareholders but Sony, who has been the king for so long, has been lagging behind recently. Their subscription service, while amazing in this author’s opinion, just can’t hold a candle to Xbox’s Game Pass.

It was announced this week that Sony had acquired Bungie but Bungie would continue to make games for all platforms. There are rumors that Sony has some other acquisitions that it wants to proceed with in the coming months. If this is true, can Sony keep up with Microsoft. Who knows?

It’s a start

I think the first thing Sony needs to do is get as many people as possible moved over to their PlayStation Now service. Microsoft did this by combining their Xbox Live service and their Game Pass service into a combo and then throwing the Xbox Live service out the window. PlayStation needs to look into doing the same thing with their services.

I pay for both PlayStation Plus and PlayStation Now. I picked up PlayStation Now a few years ago on sale at a criminally low price so I am set up with that service for the next few years. I think for PlayStation 5 customers they need to get them started on a combined service as soon as possible. The fact is that people don’t want to be double billed by a company for something that they could provide for one price. And Microsoft proved that it doesn’t even matter if that price is high than they were originally paying, as long as the value is there.

Sony has been making some small acquisitions but overall Sony, not PlayStation, as a company just can’t compete because it’s business isn’t as healthy as Microsoft’s overall. Many of the various departments within Sony are not holding up against competitors which means that the PlayStation division doesn’t have as much money to throw at growing their business.

How will Sony keep up with Microsoft?

I believe that Japanese companies will band together to support Sony as a way to fend off Microsoft’s encroachment into their territory. Microsoft has always had a hell of a time getting the Xbox to make any headway in Japan and even with Game Pass, Japanese gamers haven’t gotten on board with the insane value that Game Pass provides. (Japanese Netflix also lags behind America because that isn’t how Japan watches TV usually.)

The Bungie acquisition looks good on paper to shareholder but overall it doesn’t give me hope that Sony is taking these moves by Microsoft as seriously as they need to be. I want to see a strong video game industry and moving towards services instead of boxes is where the industry is heading without question. We need Sony to step it up and become the HBO Max of video game services to Microsoft’s Netflix to keep this whole thing interesting. Right now Sony is looking more like Crackle. If that reference is still applicable in this day and age.

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