Microsoft came out with a bevvy of news today. Not only will they be releasing a $399 version of the Xbox One without the Kinect peripheral, but they have been restructuring their Xbox Live Gold membership program in some interesting ways.
First, Microsoft has announced that it’s “popular” Games with Gold program on the Xbox 360 will be coming to Xbox One. Microsoft, a company who loves touting it’s numbers, announced that their Games with Gold program has had “over 12 million people” download their Games for Gold games, “resulting in nearly 200 million hours of free fun playing Games with Gold titles.” I think the PR guys splooged in their pants with that sentence.
The blog post which probably wasn’t written or published by Microsoft’s Phil Spencer detailed that access to the “free” games would be “subscription-based,” putting Games with Gold in line with the Playstation Plus program. Basically, if you aren’t paid up on your subscription, you won’t be able to access these game anymore.
Next, Gold members will get exclusive discounts on games through their terribly named “Deals with Gold” program. This program will give Gold members savings up to 50 – 75 percent off games. This is another program that Playstation Plus currently offers, sans the stupid name.
Finally, literally, FINALLY! Microsoft users will be able to access Netflix, HBO Go, and many other apps without having to go through the Xbox Gold pay-wall. This is great news for those Microsoft users who don’t have Gold but want access to these services gratis. This change to their Xbox service is the most insignificant (in terms of implementation), yet it is the most brain-dead in terms of customer service. Microsoft should have ended this long ago.
It has been awhile since Microsoft has had anything interesting to say, in my book. It has been said over-and-over but they have been struggling this generation – much like Sony struggled at the beginning of the last generation. Hopefully, these changes to their business plan will help them in the coming months.