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Activision CEO’s talk a lot of game; can they bring it? | One Word Review
According to Gamespot.com, in a post-earnings financial call yesterday, two Activision Blizzard CEOs claimed that Bungie's Destiny will become the "best-selling new video game IP in history." What does that even mean? Nothing. It means that Activision Blizzard is letting it's investors know that this basket that they have put a lot of their eggs into