According to Gamespot.com, in a post-earnings financial call yesterday, two Activision Blizzard CEOs claimed that Bungie’s Destiny will become the “best-selling new video game IP in history.”
What does that even mean?
Nothing. It means that Activision Blizzard is letting it’s investors know that this basket that they have put a lot of their eggs into is a sturdy piece of equipment. When consumers get a load of what’s in Blizzact’s basket, the basket that was dipped in the same gold as Bobby Kotick’s balls, they are going to want to buy some of those badass eggs that the fucking Halo dudes made.
It means that Blizzact’s CEOs are convincing their investors that even if Call of Duty’s sales start to slip there is another property waiting in the ass of some golden chicken that is gonna crap out Blazzact’s next golden egg.